The year was 2020. The world had just been hit with COVID, and everything came to a standstill. I wasn’t sure what was going to happen next. Like millions of others, I was sent home from work with no way to make money. As a dad to two kids and a husband, I quickly realized that I could no longer rely on a traditional job to pay the bills. The world was changing, and I needed to change with it.
That’s when I decided to take control of my own future.
At first, I had no idea where to start. I turned to TikTok, making silly videos just to pass the time. But something about content creation and online marketing caught my attention. I started learning everything I could about making money online, selling products, and building a brand.
Those first two years were brutal. I tried and failed over and over again. Some days, it felt like I was wasting my time. But every failure taught me something new.
Then, in 2022, after two years of trial and error, I finally launched Fully Remote Lifestyle—my own personal brand dedicated to remote income, financial freedom, and online entrepreneurship.
The Journey to Success
When I first started Fully Rooted Lifestyle, I knew I didn’t want just another side hustle. I wanted to create something that could truly change my life and my family’s future.
I focused on:
✔️ Selling the right products – I tested different items, learning what actually sold.
✔️ Mastering TikTok marketing – I created engaging videos, built a following, and found what worked.
✔️ Learning from failure – Every mistake was a lesson. Instead of quitting, I adapted and improved.
Fast forward to 2025, and the game-changer for me has been TikTok Shop and live selling.
How TikTok Live Selling Changed Everything
The moment that transformed my business was when I started using TikTok Live Selling. I realized that:
✅ Going live allowed me to connect with my audience in real time.
✅ People trust live interactions more than just watching a video.
✅ Live selling made my TikTok Shop explode with sales.
Now, Fully Remote Lifestyle is thriving—all because I was willing to put in the work and learn something small every single day.
My Advice to Anyone Wanting to Start
If you’re thinking about getting into online business, stop waiting and start learning. It won’t happen overnight, but if you dedicate yourself to learning and improving every day, in a year, you’ll be a pro.
I've now been in online marketing for 5 years, and it has completely changed my life. I went from worrying about my next paycheck to running a fully remote business that gives me freedom, stability, and the ability to provide for my family on my own terms.